Phoenix Earth Food CO-OP Board Meeting Minutes
December 8, 1992

Meeting opened 7:45.  Present were Dave Engel, Kyle Grefe, Dini Schut, Ilsa Knecht, Sandy Craig, John Jascob, Managers Gary Ohler, Helen Elden and guests Jani Gatewood and Lana Voyles.

New Business: Minutes of 11/10/92 meeting were accepted as submitted.

Manager's Report: Profit & Loss- Net loss for November was $791.  Report included in archives.
Dave asked Gary to archive all financial reports.  Gary is in Management training at Meier's Superstore.  He is training Lana, John and Nancy Matesz for entry of cash flow, etc.  Gary asked to perform work for the co-op on his home PC.  Dave moved to approve Gary's request, Kyle seconded, unanimously passed.  Afternoon sales are best, followed by evening, then morning sales.

We must concentrate on getting information to potential customers, encourage members to shop regularly.  Lengthy discussion ensued...how? More mailers, flyers, local newspaper ads.  John will look into newsletter subscriptions.  Distress letter follow-up? Ilsa and John agreed with Dave, Kyle recommended a hard line approach.  Much discussion about the frequent Flyer.  Loss leaders and other ideas.  Getting freezer hooked up will increase sales immensely.  Helen and Gary are applying for a grant to hook up freezer.  John asked Dave about contacting are chiropractors.  Dave asked about following up with Roger Greive for some P.R. help.  Sandy said he would do so.  We discussed canvassing 43612 and 43613 zip codes, wellness promotion at O-I, children's programs.  We discussed more loans to get freezer open.  Kyle suggests Sandy talk to Sr. Shiela at Franciscan Life Center for covering refreshments at their events.  Board members are to suggest slogans at next meeting.  Adjourned 9:00.

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